Your Data & Privacy

At Broker Tools, we’re taking a human approach in the age of AI. We believe in keeping things simple, clear, and honest.

Terms of Service

The rules for using BrokerCompare, including acceptable use and liability.

AI & Data Use Policy

Learn how we apply AI to benchmarking and how we handle your data.

FAQs

Find answers to common questions about using BrokerCompare.

1. Your Data & Privacy

We do not sell your details or data to other brokers, aggregators, or third parties.

What we collect:

When you participate in our surveys or sign up for updates, we may collect information like your email address, survey responses, and basic details about your brokerage. We only collect what's necessary to understand the broker technology landscape.

How we use it:

Your responses help us research and map out how the tools available are being used and their potential for improvement. We may use anonymous, aggregated insights (e.g. "X% of brokers said…"), but your personal details remain private and are never shared in a way that identifies you.

How we protect it:

We store your information securely and only keep it for as long as needed for our research purposes.

Third-party tools:

We use trusted services with SOC II compliance to collect and manage responses. These providers are bound by their own privacy policies and only process data on our behalf.

Your rights:

You can request to see, update, or delete your personal information at any time by contacting us at privacy@brokertools.com. You are always in control of what you choose to share.

2. Affiliate & Advertising

Sometimes, we may recommend products or services we believe could truly benefit brokers.

If you decide to click on a link and purchase, we may earn a small commission at no extra cost to you. These are called affiliate links, and we'll always be transparent when we use them.

Our independence:

These partnerships help keep Broker Tools sustainable, but they don't influence our research or recommendations. We'll only promote tools we genuinely see value in for you, and we'll never let commissions drive what we recommend.

You're never obligated to use our links, and our content remains helpful regardless of whether you do.

3. Our Promise

No selling of your personal information.
No spam: We'll only contact you if you've opted in, and you can unsubscribe anytime.
No hidden tricks: If something changes, we'll tell you.
Your control: You can request to access, update, or delete your data at any time by contacting us at privacy@brokertools.com.

We exist to make broker tools simpler, not more complicated.